Markup Calculator | Selling Price and Margin
Calculate selling price from cost and markup percentage, then see the profit amount and margin percentage for pricing decisions.
Calculate Selling Price from Markup
Enter product cost and markup percentage to calculate selling price, gross profit amount, and margin percentage for retail, wholesale, or service pricing.
Markup and Margin Are Different
Markup is based on cost, while margin is based on selling price. Review both numbers before setting prices, discounts, or reseller terms.
Where Markup Calculations Help
Use it for product pricing, quote preparation, ecommerce listings, wholesale catalogs, handmade goods, service packages, and quick profitability checks.
How It Works
Markup Calculator computes the selling price, profit, and markup percentage from a cost price and desired margin, or reverse-calculates the cost from a selling price and markup. It is used in retail pricing, quoting, and wholesale management.
Where It Helps
Use this when setting a retail price from your cost price and a target profit margin, when verifying a supplier's quoted markup, or when calculating how price changes affect profit.
How to Use
- Enter the cost price.
- Enter the desired markup percentage or selling price.
- Click Calculate to see the selling price, profit amount, and margin.
- Switch modes to calculate markup from cost and selling price.
Questions People Ask
What is the difference between markup and margin?
Markup is profit as a percentage of cost. Margin is profit as a percentage of selling price. A 50 percent markup equals a 33 percent margin.
What markup percentage should I use?
Standard retail markup varies by industry: 50 to 100 percent for general retail, 200 to 300 percent for clothing, and higher for speciality items. Check your industry norms.
How do I calculate the selling price from a desired margin?
Divide the cost by (1 minus the margin percentage expressed as a decimal). For a 40 percent margin on a 60 cost item: 60 divided by 0.60 equals 100.
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